This is not a novel. It’s barely a novella. I don’t know how
long it is as I read it on a digital screen which only offers the reader the
information of what percentage they are through the book. It’s the second book
I’ve finished having read it digitally, (the first was Gissing’s New Grub
Street), although I’ve dipped in to several (Foster Wallace; Boswell’s Life of
Johnson etc) Anyway, I’m sure there’s already billions of essays or blogposts
or crypto-diatribes on the difference between reading off a page and reading
off a screen and I’m not about to join that conversation.
Nor is the reason I’m writing about The Spectacular its
literary merit. It’s a kind of potted variation on The Secret Agent with a
Borgesian twist, which for a novella set in contemporary London and written by
a contemporary Londoner seems appropriate. It’s a pleasant read, not overly
taxing but with sufficient literary dexterity to keep the reader honest. You
can read it on the tube, as I did, or in the park, as I also did, and it will
keep you company.
However, perhaps the most interesting aspect of The
Spectacular is its marketing. This is not as depressing as it sounds. Books get
to us, one way or another, via some kind of marketing. Even if that marketing is
just the gravitational force of a literary canon. (And one continent/
language’s literary canon will be, hopefully, very different to another’s.)
With the explosive possibilities of digital publishing, anyone can now get
their work out there. So how does an unknown author get their head above the
parapet. The Spectacular is sold by Amazon as a download for £0.99. No-one is
going to quibble about spending a quid. Having spent the pound, I wanted to
read it. I had invested in the book and that encouraged me to engage with it. I
will also wager that many of those who buy Ridgway’s modest tale will be
encouraged to go on and buy the subsequent novel, Hawthorn and Child, which is,
it would appear, in part based on The Spectacular. (The novel’s eponymous
protagonists make an appearance in the novella.)
It may be that loads of small-time publishers are already
using this technique and I have only belatedly stumbled upon it. But it feels
like the first time I’ve been encouraged to engage with the potential of the
ebook phenomenon, not one I’m overly enamoured of, beyond downloading free
versions of classics to dip in and out of. So good look to Mr Ridgway and his
agent and co. I just hope the novel has slightly more depth than the novella. I
guess I will find out.
No comments:
Post a Comment