This is a short sharp analysis and guide to subvertising, the art of both questioning and subverting advertising. Whilst the author could clearly have gone into more detail as to the science and strategic uses of advertising by the capitalist machine, this is not his pimrary mission. The first half of the book quotes Bernays and Sut Jhally as it briefly interrogates the way advertising has become an all-pervasive form of brain-washing. The second goes on to both demonstrate the work that has been done by subvertisers and their methodology. For all its brevity its a great book, both in terms of reminding ourselves quite how hostage we are in our daily lives to forces we are barely aware of annexing entire quarters of our brains, and secondly that resistance is possible. Raoul & Bonner’s book takes us to the levellers of our day, those brave, unheralded souls who strike back against the empire.
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